The report on the Madrid Spain Masters by Iberdrola released on Teledeporte
The production raises understanding on the global significance of this event, whose media impact exceeds 50 million euros.
The Madrid Spain Masters by Iberdrola 2024, a Super 300 category tournament on the BWF World Tour, has once again confirmed the media potential of badminton. This championship, which between 2018 and 2020 was held in Barcelona, in 2021 was held in Huelva and since 2023 has been held in Madrid, has concluded leaving a good impression once again.
First, because the sports level has been great, in fact the last points of the qualifying phase for the Paris 2024 Olympic Games have been distributed in Spain. As expected, especially after Carolina Marín announced her withdrawal from the tournament, the podiums have been dominated by Asian athletes, such as world champions Loh Kean Yew and Ratchanok Intanonn.
But we must not forget one more of the main attractions of this tournament: its media impact. And we are talking about a mass sport in many Asian countries and an event whose broadcasting rights are sold in 15 markets, especially Asian ones, reaching a television production of more than 750 hours.
It is also worth noting that the main brands of the Madrid Spain Masters by Iberdrola exceed 122,000 exposures on television, which translates into an economic value of 11 million euros. What’s more, the media impact of the event itself is greater than 50 million euros.
These figures, together with the potential of Spain as a tourist destination, are a guarantee of success, since both local institutions and sponsors are tremendously satisfied with the celebration of this tournament.
These aspects are reflected in the production, released this Friday on Teledeporte. In addition to athletes such as the aforementioned Loh and Ratchanok, the general director of Victor in Europe Andreas Sievers, the president of the Spanish Badminton Federation, Andoni Azurmendi, and the president of the Madrid Badminton Federation, Ernesto Baschwitz, took part in it.
