Badminton as a global sport

Thanks to the boost of the BWF and the tireless work of the continental and national federations, badminton is spreading more and more.

Promotional programmes mean that many people are able to play the sport. But without the appropriate dissemination channels, this discipline would not be able to reach its practitioners even further.

The national and continental federations have their own websites where everyone can check information, and Youtube channels where they broadcast matches, events and information. The Spanish federation’s channel, for example, broadcasts the matches of those tournaments that have the opportunity to have cameras and a stable internet connection.

However, the channel with the largest amount of followers is the Badminton World Federation’s. BWF has more than three million subscribers around the globe. On this account, fans of the world’s fastest racket sport can watch live the broadcast of all tournaments on the circuit and enjoy their reports.

Badminton Europe even has its own website, Badminton Europe TV, where the entire European circuit can be followed.

Thanks to these platforms, the sport of shuttlecock is accessible to everyone. Despite this excellent dissemination, it is the social networks with the most followers that have managed to viralise the sport. Thanks to smaller accounts, such as those of athletes or alternative and amateur accounts, badminton has experienced a boost in global expansion.

Athletes share videos of their daily lives, training sessions, tutorials or sporting moments. The technological revolution of our days means that with mobile devices we can edit videos, make time lapse or slow motion. The beauty of badminton gives infinite options to its practitioners and followers to make videos and quality content.

Thanks to all these people who, selflessly, make badminton spread day by day and we can all enjoy great moments of this sport.

If you want to be part of this globalisation, remember that the Madrid Spain Masters by Iberdrola offers you an excellent opportunity. From Tuesday to Friday access to the venue will be free. If you want to see the semi-finals and finals in person, you can buy your tickets here.

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